About SubZero

SubZero was born from the cheer term “hitting zero,” and that clean, sharp energy is exactly what we bring to every single piece we make. We specialize in replica banners, rhinestone practicewear, cheer bows, custom gym apparel, and anything else your team or athlete could dream up. Whether it’s a bulk pro shop order or a one-of-a-kind piece, we’ve got you covered.

Started in 2020 by Brooklyn (that's me!), SubZero began with a simple rhinestone crown for a team called "Royalty". One post led to another, and before I knew it, I was fulfilling team orders from gyms all over the country. I do it all myself—designing, creating, packing, and shipping—because I truly love being part of the cheer industry.

What sets us apart? Aside from our top-notch product quality and innovative designs, our ambassador program is what makes us unique. Every year, we handpick athletes from across the country to model our gear, come together for a summer photoshoot, and take part in community service. It’s not just about cute outfits (though we’ve got plenty of those)—it’s about connection, confidence, and celebrating the sport we love.