About SubZero

SubZero was born from the cheer term “hitting zero,” and that clean, sharp energy is exactly what we bring to every single piece we make. We specialize in rhinestone jerseys, replica banners, rhinestone practicewear, cheer bows, custom gym apparel, and anything else your team or athlete could dream up. Whether it’s a bulk pro shop order or a one-of-a-kind piece, we’ve got you covered.

Started in 2020 by me (Brooklyn), SubZero began with a simple rhinestone crown for a team I coached called "Royalty". One post led to another, and before I knew it, I was fulfilling team orders from gyms and cheerleaders all over the country. As of the end of 2026, SubZero Cheerleading has fulfilled over 2,000 orders and is continuing to grow! I am so appreciative of all the support and love this business has gotten over the last 6+ years and I am excited to see what is in store for SubZero.

Where it all began in 2020: